You can thank Native Instruments for this one, who as put this together as promotion for their products, including the Komplete Kontrol & Maschine, which 40 references in the video.

40, who is the right hand man for a number of Drake’s biggest hits, and is seen as creating that ‘sound’ that has made Drake the artist that he is today, talks about working in the studio with Drake and their workflow together and how uses both Komplete Kontrol and Maschine as part of his producing process. He also discusses his Production philosophy, how the scene emerged in Toronto all whilst ‘The Jungle’ plays from Drake’s ‘If You’re Reading This It’s Too Late’ plays in the background.

In this, 40 actually gives us some very nice little nuggets as Producers, specifically when he talks about his ‘lo-fi’ sound that he’s become so well known for.

“I’m actually degrading the sample rate,” he explains, “so I’m removing those frequencies from the top end. They’re not even getting sampled in the first place. They don’t even exist. When you take out that pristine high end and sort of lower the sample rate, it would become a little more authentic almost, different, like it was sampled or like it was taken from somewhere. The most important reason was back to what I was talking about about focusing on an artist versus focusing on myself as a producer, so instead of focusing on my music, I was carving out an entire space in the frequencies so the artist occupies the top end completely almost exclusively and the music sits in the bottom end. In a way that nobody would do it.”

Great little tip for Producers – at the end of the day, whenever Producing for an artists, we are always trying to leave that space for the vocal, and here 40 gives us a great perspective on it.

Simplicity is definitely the key to 40’s music and it proves as a great example of just letting a few elements really speak, rather than over crowding your productions with layer upon layer of sounds.

K.I.S.S – Keep It Simple, Stupid.